Rhinebeck and Red Hook are invited to Light the Village Pink for breast cancer awareness

Dr. Lisa Curcio, a breast surgeon at Northern Dutchess Hospital, is standing outside a tree decorated with pink ribbons at the inaugural Light the Village Pink kickoff event in Rhinebeck, NY.


Rhinebeck and Red Hook will sparkle and shine pink in October for Breast Cancer Awareness Month


Northern Dutchess Hospital is hosting the third annual Light the Village Pink celebration during October for Breast Cancer Awareness Month. Businesses, schools and residents are invited to participate to raise awareness about breast cancer and support the breast program at Northern Dutchess Hospital, part of Nuvance Health.


Join the fun at the Light the Village Pink kick-off event from 5:30 to 7 p.m. on Wednesday, October 4, at Foster’s Coach House Parking Lot, 6411 Montgomery Street, Rhinebeck, NY 12572.


Organizations and community members can make a big impact by participating in Light the Village Pink. Funds raised will help grow breast cancer services for people in the community, including education, risk reduction, screenings, diagnostics and treatments.


Funds raised will also help Northern Dutchess Hospital launch a breast cancer survivorship program, an integral part of the breast program.


As a breast cancer survivor, Dr. Lisa D. Curcio, director of the breast program at Northern Dutchess Hospital, is passionate about establishing a survivorship program.


“The survivorship program will offer supportive care to patients during and after treatment, with the primary objective of enhancing their overall wellness,” said Dr. Curcio, a board-certified, fellowship-trained breast surgeon. “We will create personalized survivorship care plans that include managing potential post-treatment side effects and the stress commonly associated with a cancer diagnosis.”


“We established a comprehensive breast program three years ago so our neighbors who are affected by breast cancer can stay in their community and not have to travel for care,” said Denise George, president of Northern Dutchess Hospital. “We are excited about this year’s Light the Village Pink celebration and grateful for the community’s support and the partnership with the Rhinebeck Area Chamber of Commerce.”


How to support Light the Village Pink and breast cancer awareness


To make a donation or sponsor Light the Village Pink, visit or text lightthevillage to 41444. Gifts are tax-deductible to the extent provided by law.


Local organizations and residents can display pink bulbs to show their support. The complimentary bulbs are available at the following locations:

  • Rhinebeck Mercantile, 1 E Market Street, Rhinebeck, NY
  • Winter Sun & Summer Moon, 14 E Market Street, Rhinebeck, NY
  • Rhinebeck Area Chamber of Commerce, 23F E Market Street, Rhinebeck, NY


Visit for more details including activities and events throughout October.